At the heart of the store since it opened in 1994, Mark Davies knows a thing or two about menswear. Since taking over as store owner in 2004, he’s grown the boutique from strength to strength, responding to ever changing trends and witnessing brands come and go. What’s stayed the same? The loyal customer base who have been shopping in Worthing’s premier menswear store for years.

From heritage designer brands like Fred Perry, Barbour, Lacoste and Hugo Boss, to contemporary streetwear and Workwear favourites like Gramicci, Filson, Stan Ray, Napapijri, Fjallraven and Kavu, this is where the best dressed men on the south coast come to shop.

Over the years, as the store has matured, so have the brands. We started out retailing some ‘90s menswear classics - but as the industry trends changed dramatically over the years, so did our customer base and our current brand mix is looking the strongest it has in years. 

Staff favourites include Klättermusen, Filson, Gramicci & Fjallraven. We also have one of the strongest selections of footwear on the whole of the south coast as we stock a huge selection from Karhu, Birkenstock, Danner, Red Wing, Flower Mountain, Clarks Originals, Novesta, Saucony & Keen.